In some ways the Recession came at a most inopportune time for sports TV. We feel pretty good about where were trending for those discussions with Fox, NBC and anybody else. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Racing teams of NASCAR ranked by revenue 2017, Revenue of NASCAR's Team Penske racing team 2006-2017, Racing teams of NASCAR ranked by team value 2019, Average TV audience of NASCAR Cup Series 2022, Average U.S. TV audience of NASCAR races 2019, Average TV viewership of selected NASCAR events in the United States in 2019 (in million viewers), Average television viewership of NASCAR events in the United States in 2018 and 2019 (in millions), Total television viewership of NASCAR events in the United States in 2018 and 2019 (in millions), NASCAR average TV rating in the U.S. 2019, Average TV rating of NASCAR events in the United States in 2018 and 2019, TV rating Daytona 500 in the U.S. 2000-2022, TV ratings of Daytona 500 in the United States from 2000 to 2022, Daytona 500 TV viewers in the U.S. 2000-2022, Number of TV viewers of Daytona 500 in the United States from 2000 to 2022 (in million viewers), Average TV audience of NASCAR Cup Series finale 2019, Average viewership of the NASCAR Cup Series finale in the United States from 2015 to 2019 (in million viewers), Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers), Share of NASCAR fans in the United States in 2016, by gender, Average age of NASCAR TV viewers in the United States in 2006 and 2016 (in years), NASCAR fans in the U.S. 2017, by ethnicity, Share of NASCAR viewers in the United States in 2016-2017, by ethnicity, NASCAR fans in the U.S. 2017, by ethnicity and party, Share of NASCAR viewers in the United States in 2016-2017, by ethnicity and political affiliation, NASCAR fan opinions on who sports fans are in United States in 2017, Opinions of NASCAR fans on what makes someone a sports fan United States in 2017, NASCAR favorability in the U.S. 2018, by political party, Net favorability of NASCAR in the United States in 2018, by political affiliation, Top NASCAR purchases by fans in the United States in 2017, Leading NASCAR related purchases among NASCAR fans in the United States in 2017, Share of NASCAR fans in the United States in 2018, by city, NASCAR drivers with the most social media mentions during the playoffs in 2019, Most mentioned NASCAR drivers on social media during the playoffs in 2019, NASCAR racing teams ranked by revenue in 2017 (in million U.S. dollars), Revenue of NASCAR's Hendrick Motorsport team 2006-2017, Hendrick Motorsport team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Team Penske racing team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Revenue of NASCAR's Roush Fenway Racing team 2006-2017, Roush Fenway Racing team (NASCAR) revenue from 2006 to 2017 (in million U.S. dollars), Revenue of NASCAR's Front Row Motorsports team 2014-2017, Front Row Motorsports team (NASCAR) revenue from 2014 to 2017 (in million U.S. dollars), Most valuable sport event brands worldwide 2019, Most valuable sports events brands worldwide in 2019 (in million U.S. dollars), Brand value of the sports event Daytona 500 from 2012 to 2017 (in million U.S. dollars)*, Most active NASCAR sponsors on Twitter 2019, Most active NASCAR sponsors on Twitter during Daytona 500 in February 2019, by total activity*, NASCAR racing teams ranked by team value in 2019 (in million U.S. dollars), Value of NASCAR's Hendrick Motorsport team 2006-2020, Hendrick Motorsport team (NASCAR) team value* from 2006 to 2020 (in million U.S. dollars), Value of NASCAR's Joe Gibbs Racing team 2006-2018, Joe Gibbs Racing team (NASCAR) team value* from 2006 to 2018 (in million U.S. dollars), Value of NASCAR's Stewart-Haas Racing team 2010-2018, Stewart-Haas Racing team (NASCAR) team value* from 2010 to 2018 (in million U.S. dollars). 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It is possible that another playoff system to sustain interest in TV programming for nine months could be introduced with a radically revamped schedule in 2021 and it is possible that NASCAR could go back to the old way and determine a champ on points over an entire season. Both Fox and NBC have shown that they will bring the stars of yesterday into the booth today and they will invest where they need to invest to have the star power of our sport. To use individual functions (e.g., mark statistics as favourites, set The addition of retired driver and fan favorite Dale Earnhardt Jr. beefed up NBCs product in 2018, but four people in the broadcast booth are too many voices. Fair to say midweek races are probably an idea thats come and gone? Ryan Truex ran away from the rest of the field and easily won Saturday's NASCAR Xfinity Series race at Dover Motor Speedway. The 2020 and 2021 Daytona 500 were rescheduled due to inconducive weather and they happened on Mondays. As a Premium user you get access to the detailed source references and background information about this statistic. Are 36 points races plus two exhibition races a right number for television or is that something that you could see tweaked? So that's a positive viewership increase of 2%. Last year, Indys start time was 1 p.m. Its certainly healthy in terms of eyeballs, Hebrst said. I do think its fair to think about a race length that was typically 500 miles and are we holding the attention span of a younger demo before a 500-mile race. There is a lot of tradition in these race lengths. As recently as 2013, when Danica Patrick competed in the race for the first time, the 500 had a 9.9 and 16.7 million. I love the sport and breaks my heart to watch it spiral downward .. This is the first time the sport has seen an average of over three million average viewers per race since the 2018 season too. When the TV ratings came in, NASCAR looked to have lapped the field. NASCAR had its best season of overall viewership (114.231 million average viewers) since the 2018 season (120.454 million average viewers), according to the exact numbers released by Show. Whats written in a contract isnt necessarily how the deal plays out over the course of those eight to 10 years. Has either Fox or NBC indicated that theyre interested in re-upping? The 2016 race from Homestead had 6.1 million viewers, the 2015 race had 7.643 million. Read more Whats been the reaction from teams as you walk them through this? We have a really good relationship with both Fox and NBC. "Average Viewership of The Nascar Cup Series in The United States from 2014 to 2022 (in Million Viewers). Learn more about how Statista can support your business. Now, NASCAR might say, Well, 3.759 million for a race in November, even if it is half as much as four years ago, is more than 0.000 viewers for no race. And ratings are slightly better overall when you include the Fox half, which is better than another plunge, as in 2018. The advent of streaming services has further changed how sports are presented to viewers. I think that you will see us take a hard look at race lengths over the course of the next two or three years. Herbst adds that small swings in the numbers show the steadiness of viewership week to week, and thats a very good thing. When we go up against the NFL on a cable race, were usually in a 1.3 to 1.4-1.5 range. Now, in large numbers, races and games are being watched on cell phones, computers and other mobile devices. Opinions expressed by Forbes Contributors are their own. Year-over-year viewership this season has been down every step of the way. The NASCAR Cup Series rolls into the Mid-Atlantic to take on the Monster Mile on Sunday. Despite the drop in their record, the Phoenix race was the talk of the town that weekend as well as the most viewed event in the United States. Required fields are marked *. Plus, the hype leading from the Clash helped the start of the year. The rain-delayed 2021 Daytona 500 had a 2.8 rating and 4.83 million viewers, marking the lowest rated and least-watched edition of the race. Note: This interview has been edited for clarity. Chart. But because were delivering 3 million viewers on a typical Sunday, and youre probably getting 50,000 to 60,000 people in the stands, the way we look at that is were simply trying to deliver our content and our product to the most amount of eyeballs possible. The Chicago Street Course and North Wilkesboro Speedways return should really give even more attention to the sport. According to FOX TV, during the recently concluded event in Phoenix, the channel received a rating of 2.33 and a total viewership of 3.9 million. Because that race is so large from a viewership perspective, youre talking about nine million viewers. FILE - Chase Elliott (9) looks on prior to a NASCAR Cup Series auto race at Charlotte Motor Speedway, Sunday, Oct. 9, 2022, in Concord, N.C. For us, we are a linear TV property today. However, based on the total viewership above, the 2022 season appears to be showing signs of NASCAR going in the right direction. It also ranks as the most-watched NASCAR race of the season outside of the Daytona 500, a distinction usually held by the first post-Daytona race. Statista assumes no If the sport starts rotating the tracks within the playoffs, including the championship event, it would be surprising to not see a boost in numbers. I think that both Fox and NBC have done a great job in surrounding their booth with the right talent, the right expertise. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Its a great viewership opportunity. That exposure now comes not just from TV, but through streaming platforms, attendance, and even social media. NASCAR viewership numbers are out; outscores all other sports but itself. The fact that were as bullish as we are about our positioning in 2022 going into 2023, that is real. But it is definitely important for us as a sport to be heads-down and doing everything we can in 2022 to make the biggest impact and position us well for 2023. Ratings were like Bible verses, an almighty Gospel preached to stakeholders on how much of NASCAR was reaching the masses. For instance, on the TV side, there are fewer advertising pods that you can pack into that type of race length. Required fields are marked *. So too did Denny Hamlin. (Nielsen estimates from ShowBuzz Daily 4.25). Over the past 10 years, NASCAR has lost nearly 7 million viewers in the sport's most popular race, the Daytona 500.While the 2019 NASCAR TV ratings still appear to be in a slight decline, there is a silver lining; a majority of races increased in TV viewership from . Youve seen a lot of change in our industry over the course of the last two or three years. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. Theres been some thought that maybe getting out of the NFLs way a little sooner could boost ratings. On Twitter, Adam Stern highlighted the viewership of the event, posting: What has caught the attention of many, however, is how they have managed to outshine other sports in numbers of viewership but have not been able to beat its last years record of viewership. LOS ANGELES, CA - MARCH 14: (L-R) Brian Herbst, NASCAR managing director, broadcasting, Scott [+] Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. Compared to all other sports, the curve is in on the uptrend, but on its own graph, the curve is on the downtrend. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. Viewership of live sports in the U.S. 2021-2025 Viewership of live sports in the U.S. 2021-2025 Number and share of live sports viewers in the United States from 2021 to 2025 Digital live. Though Nielsen had been king of all things TV for generations, the truth was they were having trouble keeping up as people began to shift their viewing habits. Brad Paisley joined the NBC Sports crew during NASCARs visit to Nashville Superspeedway. Motor Speedway. This might be why some other totals are different. Comparing those championship viewer numbers with NASCAR's biggest race of the year and it's even more troubling. And based on what we see today, NASCAR seems to be on an upward trajectory and shows no signs of slowing down. Show publisher information Looking ahead to 2022 and your continued efforts to try and find that growth and obtain more viewers, later start times are related to this. Are you as bullish? Related: NASCAR power rankings during the 2023 season. It could be just Mike Joy and Jeff Gordon up in the booth, which would sound like a library compared to NBC.). Viewership has been down for each and every one of NASCAR's events prior to Sunday's race and over the last five races, those numbers have been significantly lower with each of them 12% or. (Photo: David J. Griffin / Icon Sportswire via Getty Images). Thursday's opening round of the NFL Draft averaged a combined 11.29 million viewers across ESPN (5.62M), ABC (4.11M) and NFL Network (1.56M), up 13% from last year (10.03M). Racing, like basketball and other sports, has seen year-to-year ratings decline. Thats the first time that has happened since 2009 where well have more network races than cable races. What is NASCARs perspective on this criticism? Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph]. (Photo by Jonathan Ferrey/Getty Images), Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Your email address will not be published. This includes the total viewership, the percentage being up or down compared to last year, and extra information that can range from unfortunate circumstances for television coverage to the household share. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. The Camping World Truck Series averaged 594,000 viewers, up 16% from '20 and 13% from '19. I would say its trying to capture more viewers and trying to capture more fans. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota along with his wife [+] Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. After a marked decline in the middle of the previous decade, NASCAR's television numbers have been on the rebound over the past five years. NBC was slightly ahead of last years pace before the Nov. 10 race at Phoenix, but it drew 2.567 million, the least-watched Cup race on broadcast television since 2001 (not counting rainouts). Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and main writer of Sports Media Watch. All of these numbers are the raw total from each rating release throughout the season. Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. The 2022 NASCAR season concluded at Phoenix Raceway when Joey Logano was crowned as the sports second active two-time champion at the top level. The Coca-Cola 600 is a test of man versus machine and that is one I would not see changing anytime soon. Kyle Busch, NASCARs black hat, won his second title. (Keep in mind last years audience was originally reported as 4.68 million, but NASCAR said Tuesday that the year-ago figure was later revised downward.). Lets take a look at the data more closely. What we try to do is boil it down to more simple sound bites that are A: true and B: accurate, Hebrst said. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. You may opt-out by. I also think it's healthy just in terms of the interest. Due to varying update cycles, statistics can display more up-to-date So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. He swept both stage wins and ultimately took the checkered flag an impressive 4.8-seconds ahead of the field to claim his first career NASCAR [] Surprisingly, NASCAR has also outshined other sports. NBC, we performed exceptionally well for them on the broadcast side, on the cable side; our OTT product, TrackPass, has doubled our expectations in 2020, tripled some expectations in 2021. And a lot of that will be dictated by the penetration levels that are there at the time of the year.

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