This 6 inch by 4 inch glossy double-sided postcard features the new doctor's experience. 83 0 obj <>stream Interested in what else comes next? Here are two sample letters you can adapt for your practice: Because of my retirement, I will be closing my office at ______address_______ on _____date_____. But this sample link will help you to focus on the personal and professional qualities of the doctor. So why not share your excitement with your patients and the social web through an announcement? It is an honor that a well-qualified, diligent, sincere, and humble man like him is accepted to be a part of us. To prove my point, 88% of organizations use social media in some capacity. In this case, is writing a press release a risk? opens in a new window. Teach this to them and make your new hires understand their importance. Sue Jacques is The Civility CEO, a veteran forensic medical investigator turned corporate civility consultant who helps individuals and businesses gain confidence, earn respect and create courteous corporate cultures. But, at the same time, being new is relative to the audience and needs to continue for a while. Along with the open house details and practice information, a professional photograph of the physician and a custom map to the practice are included. Explain the reason you have chosen this doctor to take over your practice. Buyer. This 6 inch by 4 inch glossy double-sided postcard features instructions for accessing the patient review website on the back and a specific physician (to be reviewed) on the front of the card. Followed by a couple of other paragraphs that give background information I keep stressing the importance of throughout this blog post. The back features their multiple locations and highlights the practice's same-day outpatient surgery center. Updated November 2, 2022 Many people communicate formally with a client, supervisor or hiring manager using a professional letter. If you've ever sold your own home, you know it can be rewarding and stressful! Colon & Rectal Surgical Specialists of New York announcing the addition of their new surgeon, Frank J. Caliendo, M.D., to the practice. This 6 inch by 4 inch glossy double-sided glossy postcard features the new doctor's experience. Introducing a physician to a patient. Of course, were going to look at an example. Your phone, a tripod, bright overhead lights and the software that came with your laptop will come out better than you think. Don't let your new tools have you run afoul of HIPAA regulations. Your Qualifications You should highlight your professional qualifications in order to indicate where you received your education from. Second, to make this video as authentic as possible, theyll have to be in their uniform. Then get personal by adding such things as where she grew up, what her greatest adventure has been so far, what's her favorite sport, and even something fun like, "Does she crave chocolate?" They dont use any crazy effects, transitions, or cameras. It shows transparency and makes the community feel like you care about them by giving them important updates. That same idea carries over in this piece as well. Physicians Practice spoke with Fernando Mendoza, MD, FAAP, FACEP, the founder and CEO of Scrivas, LLC, about the rising rates of reported burnout among physicians and how medical scribes might be able to alleviate some pressures from physicians. Specifically, it starts right after they signed their offer letter. It takes an entire team to care for a patient, and each member of that team deserves to know who you are. That statistic alone explains the explosive popularity of video-based social media platforms like TikTok. In addition, double-sided postcards were mailed as invitations to a practice Open House. Something went wrong. In your letter, ask for five minutes of their time. You can use a professional letter template to ensure you format your letter properly and ensure the recipient receives your note positively. Not all of them are announcing a new doctor in their network but its a great example of what you can do with your own press releases. I have confidence in Dr. _____doctors name_____ and hope you will consider allowing him to become your new doctor. Breaking bread with new members of your workforce is not only helpful in transitioning them to a team member, but it also helps you accomplish practice goals. After all, we know that White Coat Syndrome exists. They arent something you should pass up on. Well, we live in a time where people have immediate, unlimited access to constant communication. endstream endobj 45 0 obj <> endobj 46 0 obj <>/ExtGState<>/Font<>/ProcSet[/PDF/Text]/Shading<>>>/Rotate 0/TrimBox[0.0 0.0 603.0 783.0]/Type/Page>> endobj 47 0 obj <>stream Director of Behavioral Health Dr. John D. Jones1234 First AvenueAnytown, USA A letter of introduction is a type of correspondence, usually email, used to introduce someone you know to someone else. Once you have painted an impressive picture of the new physician, everyone will get excited. OK, Im not a biologist so my rant about Homosapien genes and lineage is over. Nope, its not easy, but since its seldom done (and done right) its guaranteed to make a lasting impression. There are dozens of find a doctor resources online that range from physician ratings to digital yellow pages to insurance data banks. Receiving social media engagement is a positive experience. Fortunately, this ALMOST NEVER happens. Many doctors decide to write a letter explaining the transition to patients. A practice transition letter might not be the first thing on your mind, but when most doctors purchase a dental practice, one of the big worries is always patient retention. This 6 inch by 4 inch double-sided glossy postcard features the practice's services and the doctor's experience. By setting goals with your new doctor, theyre naturally going to put their mind to them if theyre a driven individual. Indiana and TennesseePolicyholders: Notice to policyholdersrecently affected by severe weather. I will not be in the office after that date. As long as you complete the required pre-requisite courses, you can apply to medical school. Out and about, part three. In the medical world, the way you introduce yourself and others can make or break your relationships - with patients, their families, and your colleagues. Speaking of unforgettable moments, can you imagine the surprise, delight and lasting impression of having a new doctor who steps into the reception area to greet and welcome a new patient? Personal Insurance Resources & Articles - NCMIC. In other words, they want to communicate with your practice since youre the expert. Buyer together to use in the letter. Not only is this step essential as a courtesy to your patients, it may help you avoid an allegation of abandonment. Thank the patients for such a warm welcome and thank the team for being so supportive and encouraging. Posted on your website, its a way to introduce and break the ice with audiences in advance of a face to face encounter. Hoping to sell your practice? With it, youll have a narrative that gives specific background information about who your new doctor really is including. Get out and about. Youve gone through the tedious process of looking for the doctor that fits with your practices culture. #contentwriting #onboardingswag #hiringdoneright pic.twitter.com/4eBOmNKZCz. First, theyll have to be physically at your office. Act as though they were too busy to meet their new coworker? But how? doctor introduction letter Articles, Aspiring Clinicians, Marketing, Uncategorized August 10, 2012. What better way to announce your new team member then through an official document that has the chance to grab paper headlines? Rather than choosing a doctor from an Internet search, work on contacting doctors who are already working with your clients. This is really hard to do. Phrase every letter and focus every conversation around the needs of the patient. The last thing we want is for your patients to avoid your new practice member because theyre not familiar with them. As with all powerful tools, however, the transition letter can be misused and serve to confuse or worry patients. It has a picture of the doctor, introduces their background, and prompts the reader to schedule an appointment with them. Introducing yourself to a patient. Their first half of their day is overwhelming between the paperwork, tour, introductions, and HIPAA training courses. A few months into the new practice, the buyer should send out a second practice transition letter. Instead, what I mean is to repeat it in a normal way. Sharing your name and learning theirs will enhance your professional relationships. Introduction of New Doctor. Los Colinas Ear, Nose, Throat & Allergy used this postcard to introduce Physician Collin Juergens to prospective patients in Irving, TX. Don't assume it's been done right. The following are examples of postcards recently designed and printed for our clients. Be brief. Their start date is approaching sooner than expected, which is exciting. Understand the type of person purchasing your practice, and you may have an easier sale. However, it also means that its an avenue you should explore when announcing your newest doctor. To be honest, you hardly need change the text in most of the letters. Pull them together during downtime and talk about the kind of atmosphere youre trying to establish. Think You're Cut Out for Doing Introducing A New Doctor To The Practice Sample Letter? 44 0 obj <> endobj Even if you're chief of staff, presume that people won't always remember your name. 114 Fifth Avenue. This idea might upset the office routine, but having the doctor come to the patient for the first hellohowever briefis virtually unheard of in the usual patient experience. Whether you're looking for articles, videos, resources, or tools on the business aspects of starting or growing a chiropractic practice, we're here for you. Augusta-Aiken Orthopedic Specialists used this postcard to announce their expansion into the Aiken, SC area as well as market their wide array of orthopedic specialists to referring physicians. Discuss common commitment and philosophies with the previous dentist and thank him or her for their support and for creating such a nice practice. Pain Consultants of Atlanta used this postcard to announce their membership in The Piedmont Clinic network and simultaneously market their pain management medicial services to referring physicians, primarily through Epic Systems (used by health systems to share electronic medical records). Of course doctors meet other doctors in the hallway, but thats a passing moment of low priority. I am on a mission to assist businesses in achieving their goals.. Let people know if you prefer to be called by your given name by inviting them to do so: "I'm Dr. Smith, and it's OK for you to call me Julia if you like.". A lot of companies already provide these gift baskets to their newest team members but a great example of one is talent acquisition software company, Workable. Although this is great, it makes it a little bit harder for you and your team to remember the names of all of your new faces. Doctor Referrals in 4 quick steps By . Not only is this step essential as a courtesy to your patients, it may help you avoid an allegation of abandonment. 15th Floor. Atlanta West Dermatology announced the joining of Dr. Catherine Warner in 2018 as a postcard. When you forget someone's name, promptly remedy the situation. Right after theyve said their introduction to you, respond but also throw their name in. A graphic elements from the website design were included for added interest. Best practice is to re-do all of your paperwork to reflect the new name, new location, contact info, and any different / new policies that you may want to implement. So what can you do to better remember new doctors names? It's a good time to make sure the listings for all the physicians at your practice are accurate and include photos. Note that the physician is introduced to the patient, not the other way around. Each of those options open up the door to getting positive feedback from your patients. HearBright used its postcard to highlight the Doctors of Audiology, audiological services, and San Jose office locations to prospective patients with hearing loss. It welcomes Karen Damico, D.O. Prepare applications to multiple medical schools . However, whether you get the timing right or not, youre patients will be more likely to welcome your new doctor in person by sending letters. We will be obliged to have him with us as our respected doctor soon enough. of Radiology and Breast Imaging practice at the Seattle Cancer Care Alliance. The third party would be one of your clients. You'll need to claim your space on these reviews sites and add in the new physician's profile and photo. Medical schools do not give preference to . In a previous blog post, I mentioned how influential first impressions are to your new patients. But, really, we encourage you to seek out sample letters, no matter where you get them. Digital Marketing for Independent Practices. Many more examples of postcards and announcements designed and created for MMA clients are below. The baby boomer generation is different from other markets. They also took action shots of Dr. Sisbarro walking through the halls of the practice and going into rooms. opens in a new window. Its vital to scour the Internet for every directory with local listings. Over one-third of all employees consider leaving a position due to a culture mismatch. Third, think about it, theyll have to get settled in at your practice for a couple of weeks before theyll be comfortable enough to sit in front of a camera. %%EOF However, it's another option available to you when youre announcing your newest doctor that might resonate with your patients more than you might think. Attached is my intro letter that I use for physicians. Update all online doctor directories. After their first week, theyre ready to metaphorically get their hands dirty and begin to work through their jobs objectives. The classic marketing faux pas is to create a benign tombstone ad with a poor quality doctor photo and meaningless welcome-to-the-practice headline. Introduction letters can help build professional relationships that lead to job opportunities, business growth and collaboration. Alabama Bone & Joint Clinic announcing the addition of S. Evan Carstensen, MD, to the practice. It is an honor that a well-qualified, diligent, sincere, and humble man like him is accepted to be a part of us. Press releases arent hard to write, act as a formal announcement and have the chance to garner the attention of local media. A media release or a feature story about the new doctor; Direct mail to select audiences, key geographic areas. Obviously, were no longer in a world where we only meet a handful of people in our lifetime. Adding a new physicians to you practice requires a sound communication plan that encompasses your patients, social media, and staff. If you arent active yet, a new member joining your team is the perfect opportunity to start on social media. Below are pointers to consider in preparing such a letter. Seriously. An often overlooked, important communication channel is social media. y/fZvOi/iVeP\r8Vy_5lMO2j*BQ[MM<75u&~h@i]E:]N%+k%)zCotAzG~BniJ3GtC*7@%-V;5RGkH-XE.Wx9.q? Patients who have not been into your office in several months, for example, will wonder aboutDoc Newdoc. chose their career for the same reason you chose yours. Their first day is coming up and you want to make them feel as welcomed as possible. The Pelvic Floor Institute North Atlanta Primary Care uses these targeted postcards at a specific office location in their large practice (8 locations and growing). Do you have an Evidence-Based or an Evidence-Informed practice? This can be a powerful tool for controlling the narrative around the transition and can help patients feel at ease with the new doctor. The task here is to effectively communicate the positive "why and how" that Doctor Newdoc benefits your various audiences. Again, a professional photograph of the physician is included as well as a custom map and pertinent contact and event information. ), From conversations weve heard, there seems to be a general complaint from doctors about not getting treatment reports. And, although these letters were written from a massage therapists perspective, they can easily be adapted for whatever your specialty or practice. You dont need top of the line equipment or editing software for a video as simple as this. If you would like assistance in designing and printing a postcard announcement, please contact our firm to discuss your specific need.

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